Seco embracing change

Seco, one of the leading global providers of metal-cutting solutions, has launched a drastically updated visual identity as well as a long-term brand strategy. The company is describing this as the first in a sequence of major steps, as the business positions itself as a leading global name for industry innovation, efficiency, and sustainability.

“With so much of our work happening at the cutting-edge of innovation, we wanted our new brand to look cutting-edge as well; being clean, contemporary, and ready for the future.” says Bettina Palmen,Brand Manager at Seco.