Prima Power becomes single identity for global group

Prima Power has become the single identity and name of the former Prima Industrie Group, marking the latest step in its ‘Evolve by integration’ strategy.

The change aligns the group’s corporate identity with its customer-facing brand and reinforces its focus on integrated sheet metal manufacturing solutions.

Prima Power combines machines, automation, software and services, drawing on the heritage of Prima Industrie and Finn-Power. CEO Giovanni Negri (pictured) point out the unified identity will support continued development of scalable, integrated solutions addressing manufacturing challenges.