FANUC UK appoints Dan Fisher as new Head of Sales

FANUC UK has appointed Dan Fisher as the company’s new Head of Sales, effective 1 September 2026. Taking over from Oliver Selby, who has transitioned to the newly created position of Strategic Key Account Manager – Aerospace & Defence, Dan is recognised for his deep knowledge of manufacturing automation and his ability to help organisations unlock greater efficiency, productivity and competitiveness through technology. His expertise will play a key role in supporting FANUC UK’s continued growth across a wide range of industries.

In his previous role within FANUC UK’s Business Development division, Dan worked with customers, system integrator partners and manufacturers across multiple sectors. These experiences have given him a strong understanding of the opportunities and challenges facing UK industry, as well as the role that automation can play in supporting future growth.

“Having worked closely with our customers, partners and colleagues for many years, I’ve seen first-hand how automation is helping manufacturers improve productivity and address skills and labour challenges,” he states. “I’m looking forward to leading the sales team as we continue to support manufacturers with innovative automation solutions, including robotics, CNC systems, machine tools and factory automation technologies. We will also build on the strong relationships that have been central to our success.”

Andy Armstrong, Managing Director of FANUC UK, adds: “These leadership changes reflect our commitment to continued growth and our determination to ensure we have the right expertise focused on the right opportunities. Dan’s leadership, customer focus and commercial experience make him exceptionally well placed to lead our sales team into its next chapter.”