Almost half of Britons want more UK products in shops

As discussions around international trade and export tariffs continue to make headlines, UK consumers have said price and availability are the key factors behind looking at foreign-made products when shopping instead of buying British.

In a YouGov poll of over 2,000 people in the UK, commissioned by Made in Britain, 46% said they would consider buying British-made products if they were cheaper than non-UK alternatives, whilst 45% said more availability of UK-made products in shops and online retailers is needed. Some 44% said that clear ‘Made in Britain’ labelling would encourage them to buy British while one in five also said they would feel more encouraged to buy British if shops had fewer goods imported from other countries.

This month, the UK Government has signed trade agreements with the United States, India and the EU. As well as facilitating the export of UK-made goods, these would reduce trade barriers for a range of products that are imported from the three areas, potentially making products cheaper and more widely available in the UK.

Concerns have been raised about the impact that increased competition from American, Indian and EU-made products may have on UK manufacturers, but John Pearce, the CEO of Made in Britain, says the support of consumers and retailers can have a more positive impact than tariffs and trade barriers. The organisation, which represents more than 2,160 manufacturers in the UK, is calling for retailers and consumers to back British products, and is writing to all major UK retailers, urging them to stock and promote more British-made goods.

Made in Britain’s CEO, John Pearce, says: “Consumers have shown a desire to support British industry, but feel that it is
easier and cheaper to buy products that are made overseas. On the face of it, this isn’t helped by the reduction of trade tariffs on American and Indian products, but we don’t think tariffs or protectionist policies are the answer because we want Britain to be part of an open, global economy. Instead, we’d like to see online and physical retailers recognising the appetite for British-made
products and stocking them on their shelves.”

He continues: “I’d argue that the high ethical and environmental standards we have in the UK add value to the products we produce and it’s part of our culture that businesses here strive to be better, cleaner, fairer and more innovative. Buying British also
supports high-quality employment and economic growth in the UK. So while you might be able to source cheaper goods from elsewhere in the world, there’s better value from buying British. Our trademark is a clear indicator that products truly live up to what it means to be Made in Britain. I’d like to see more retailers and consumers get behind British manufacturing – and it’s clear that the public agrees.”

The idea of a ‘buy British’ campaign was proposed by the Liberal Democrats in response to the imposition of 10% tariffs on UK goods being imported into the USA. Made in Britain has backed that campaign and has written to Sir Kier Starmer, Kemi Badenoch and Sir Ed Davey to underline its established, industry-led, not-for-profit, independent and widely recognised efforts to support UK manufacturing in the UK and around the world.

Made in Britain has long strived to support sustainable growth within British manufacturing and production, supporting thousands of members across its trade organisation since its inception over a decade ago. Member businesses can display the officially recognised Made in Britain trademark on their products to confirm their commitment to UK manufacturing
and to maintaining the highest standards of quality, as well as environmental and social values. This trademark, which is recognised by 50% of UK adults, goes a long way towards solving the real-world retail problems. As presented by this YouGov,
44% of respondents suggesting that clear Made in Britain labelling would encourage them to buy domestically produced goods.